Pitney Bowes Vice President and Chief Marketing Officer
                       Brings Diverse Experience to DMA

STAMFORD, Conn., Nov. 5 /PRNewswire-FirstCall/ -- Arun Sinha, Chief Marketing Officer for Pitney Bowes Inc. (NYSE: PBI), the world's leading provider of integrated mail and document management solutions, has been elected to serve on the Board of Directors for The Direct Marketing Association (DMA). The election by The DMA membership took place at the association's annual business meeting during The DMA 86th Annual Conference & Exhibition, in Orlando, FL.

"I am honored to serve on the board of the DMA," stated Sinha. "Today, the role of direct marketers is increasingly important as businesses of all sizes look to develop cost-effective ways acquire new customers. The DMA is the leading forum for professionals to discuss ideas and issues facing the industry such as the new do-not-call registry and pending anti-spam legislation. I am excited at the opportunity to leverage my experience and the organizational knowledge of Pitney Bowes in communicating direct mail's value as a valuable communications tool for businesses."

Sinha has an extensive background in brand management and is the architect for the recent multi-million dollar re-branding of Pitney Bowes, the first such activity in the company's 83-year history and was recognized by B2B Magazine as one of the nation's top marketers in the "Who's Who in B-to-B 2003". Sinha has a proven track record in marketing consumer, high technology, and B-2-B products and services at companies such as Phillip Morris, Colgate Palmolive and Ford Motor Company.

Sinha will serve a three-year term and be joined by several new members to The DMA Board of Directors including Scott Hildebrand, vice president, Direct Marketing, Capital One; Catherine McIntyre, president, ICOM Information & Communications, Inc.; Robert Quigley, executive vice president & COO, Marketing, America Online, inc.; and Nancy Tait, president & CEO, Bear Creek Corporation.

The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States are projected to have surpassed $2 trillion in 2002, including $126 billion in catalog sales and $34 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.

Pitney Bowes is the world's leading provider of integrated mail and document management systems, services and solutions. The $4.4 billion company helps organizations of all sizes engineer the flow of communication to reduce costs and increase impact, and enhance customer relationships. The company's 80-plus years of technological leadership has produced many major innovations in the mailing industry and more than 3,500 active patents with applications in a variety of markets, including printing, shipping, encryption, and financial services. With approximately 33,000 employees worldwide, Pitney Bowes serves more than 2 million businesses through direct and dealer operations. More information on the company is available at www.pb.com.

     Contact:
     Christopher Tessier
     Manager, Public Relations
     203-351-7210
     Christopher.Tessier@pb.com
     www.pb.com

SOURCE  Pitney Bowes Inc.
    -0-                             11/05/2003
    /CONTACT:  Christopher Tessier, Manager, Public Relations, Pitney Bowes
Inc., +1-203-351-7210, Christopher.Tessier@pb.com/
    /Web site:  http://www.pb.com
                http://www.the-dma.org /
    (PBI)

CO:  Pitney Bowes Inc.; Direct Marketing Association
ST:  Connecticut
IN:  OFP ADV MLM
SU:  PER

TS 
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8281 11/05/2003 08:30 EST http://www.prnewswire.com