STAMFORD, Conn.--(BUSINESS WIRE)--Apr. 9, 2014--
Using technology from Pitney
Bowes (NYSE:PBI), New Zealand Post, one of New Zealand’s most
trusted businesses, is innovating the way it helps its clients by
transforming transactional mail into high-impact, high-return direct
marketing pieces.
Across the globe, direct mail is re-emerging as an effective way for
businesses to reach consumers. In fact, in New Zealand while mail
volumes have been declining in general, research by AC Nielsen showed
business-to-consumer communications have been growing for the past
several years1. With the Pitney
Bowes® IntelliJet™ 20 Printing System and the Print+
Messenger™ system, which integrates print and mail by
cost-effectively transforming plain white paper and envelopes into more
valuable, personalized color communications, New Zealand Post is
pioneering a new approach to the production workflow environment.
“We’re rethinking the possibilities for how we treat transactional mail
through these advanced print and mail solutions that are the first of
their kind in the Asia Pacific region,” said Ashley Smout, New Zealand
Post Chief Operating Officer, Mail and Communications. “With one
integrated system from Pitney Bowes, we can quickly and easily turn an
ordinary mail piece into an extraordinary marketing piece for our
clients.”
By implementing a “White
Paper Factory” process, New Zealand Post can achieve efficiencies by
streamlining print and mail workflow to produce colorful transactional
documents for its customers while increasing the value of each document
as a high-impact, colorful, personalized communications piece.
“The IntelliJet system bridges the gap between operations and marketing
by turning routine transactional mail into direct marketing
opportunities,” added Karthik Krishnamurthy, vice president and general
manager – Asia Pacific at Pitney Bowes. “It is a fast, intuitive and
accurate system and New Zealand Post clients will benefit from the
proven effectiveness and increased open and response rates that can be
achieved by adding color and customization to the envelope.”
Pitney Bowes has a long standing relationship with New Zealand Post and
has become a trusted partner that understands the demands that come with
processing high-volume, maximum-integrity customer communications.
Smout continued: “Pitney Bowes’ technology lets us exceed our customers’
needs by adding value and creating the potential for a measurable return
on investment. Moreover, Pitney Bowes is committed to helping us as we
set the new pace for the mail and print industry in New Zealand.”
About Pitney Bowes
Pitney Bowes provides technology solutions for small, mid-size and large
firms that help them connect with customers to build loyalty and grow
revenue. Many of the company’s solutions are delivered on open platforms
to best organize, analyze and apply both public and proprietary data to
two-way customer communications. Pitney Bowes includes direct mail,
transactional mail and call center communications in its solution mix
along with digital channel messaging for the Web, email and mobile
applications. Pitney Bowes: Every connection is a new opportunity™. www.pb.com.
1Data from a study conducted by Nielsen MailPix Service
Advertising, 2013
Source: Pitney Bowes
Media:
Pitney Bowes Inc.
Kathy Raymond, 203-351-7233
kathleen.raymond@pb.com
Local
Media:
Pitney Bowes New Zealand
Angela Meekings, 09 477
0092
angela.meekings@pb.com
