Pitney Bowes Location Services Among the First APIs Available on
IBM Codename "BlueMix"
ARMONK, N.Y. & STAMFORD, Conn.--(BUSINESS WIRE)--Mar. 25, 2014--
Pitney Bowes Inc. (NYSE:PBI) and IBM (NYSE:IBM) today announced a
collaboration on IBM’s codename “BlueMix” platform-as-a-service to
develop new hybrid cloud location services that help businesses unearth
deeper connections between their customers, their geography, and their
networks to deliver more personalized services and contextually relevant
experiences.
IBM’s BlueMix is a new development environment that helps clients and
developers speed the adoption of hybrid clouds. The initiative combines
the strength of IBM software, third-party and open technologies. BlueMix
provides DevOps in the cloud – an open, integrated development
experience that scales to any level. Pitney Bowes is among the first
third-party solutions now available to developers and companies on the
new IBM BlueMix Platform-as-a-Service (PaaS).
More than 1.2 billion people around the world today use Pitney Bowes
location intelligence solutions when they check in or use
location-sharing features on major social media platforms. Pitney Bowes’
location intelligence suite of products offers the most comprehensive
capabilities to provide businesses with the ability to visualize spatial
data and understand relationships between specific locations. Using
advanced, hyper-accurate location data, insurers can improve
underwriting decisions, telecommunications providers can better analyze
network coverage and retailers can deliver more targeted promotions to
consumers, based on when and where they are most likely to buy.
For Pitney Bowes, the partnership provides the opportunity to expose key
solutions, such as location-based services, e-commerce fulfillment,
Internet postage, and parcel management, through IBM’s API Management to
an extended ecosystem of innovators and developers. It also speeds the
availability of new services from Pitney Bowes to vast new markets
globally.
“Together, IBM and Pitney Bowes are developing a powerful lineup of
cloud services around mobile application development and location
intelligence,” said Steve Robinson, General Manager, IBM Cloud Platform
Services. “This open-platform collaboration will inspire development
that accelerates innovation and fosters growth.”
“Companies need tools and expertise to manage and integrate APIs,
leverage location intelligence and customer data, and then seamlessly
extend their services to reach their customers via the cloud and mobile
devices,” said Roger Pilc, Chief Innovation Officer for Pitney Bowes.
“We look forward to delivering Pitney Bowes digital commerce solutions
on IBM’s BlueMix.”
About Pitney Bowes
Pitney Bowes provides technology solutions for small,
mid-size and large firms that help them connect with customers to build
loyalty and grow revenue. Many of the company’s solutions are delivered
on open platforms to best organize, analyze and apply both public and
proprietary data to two-way customer communications. Pitney Bowes
includes direct mail, transactional mail and call center communications
in its solution mix along with digital channel messaging for the Web,
email and mobile applications. Pitney Bowes: Every connection is a new
opportunity™. www.pb.com.
About IBM Cloud Computing
IBM has helped more than 30,000 clients around the world with 40,000
industry experts. Today, IBM has 100+ cloud SaaS solutions, thousands of
experts with deep industry knowledge helping clients transform and a
network of 40 data centers worldwide. Since 2007, IBM has invested more
than $7 billion in 17 acquisitions to accelerate its cloud initiatives
and build a high value cloud portfolio. IBM holds 1,560 cloud patents
focused on driving innovation. In fact, IBM for the 21st consecutive
year topped the annual list of US patent leaders. IBM processes more the
5.5M client transactions daily through IBM's public cloud. For more
information about cloud offerings from IBM, visit http://www.ibm.com/cloud.
Follow us on Twitter at @IBMcloud and on our blog at http://www.thoughtsoncloud.com.
Join the conversation #ibmcloud.
Source: Pitney Bowes Inc.
Pitney Bowes Inc.
Carol Wallace, 203-351-6974
Carol.wallace@pb.com
@CarolWallacePR
or
IBM
Mike
Azzi, 914-766-1561
azzi@us.ibm.com
