DA950 and DA400 Integrated Desktop Solutions Deliver Efficient

and Effective Envelope Imaging for Professional & Frequent Mailers

STAMFORD, Conn., April 19 /PRNewswire-FirstCall/ -- Pitney Bowes today announced the introduction of the DA950 and DA400 fixed-head, high-speed address printing systems that offer frequent and professional mailers enhanced productivity and labor savings. Both user-friendly addressing systems offer an intelligent, integrated conveyor stacker and adjustable high-output ink drying system that communicates with the printer to ensure proper workflow and enhanced performance.

"Given the huge popularity of the National Do-Not-Call Registry, mailers are compelled to maximize the value of each mailpiece to garner attention and drive response rates in an increasingly competitive direct mail marketplace," said Timothy M. Bates, Vice President, Customer Marketing, Pitney Bowes. "As marketers turn off telemarketing campaigns, direct mail is expected to grow significantly. These two new DA Series systems can help mailers get the right message or offer to the right person, at the right time."

The DA950, which is engineered for the professional mail center environment with monthly mail volumes up to one million pieces, is designed on a precision, fixed-head print architecture, and features an optional integrated conveyor stacker system. This allows the DA950 to run more efficiently by detecting if the printer is out of media, a stoppage has occurred, or if the stacker is full. The DA950 also offers high capacity input and output as well as an efficient Bulk Ink Processing Solution that can save mailers money when compared to individual ink cartridge consumption.

The DA400 brings many of the advanced features and functions of the DA950 to the frequent mailer, including the optional integrated conveyor stacker, adjustable high-output ink dryer, and spot color capability. It also handles a wide range of media up to 1/8" thick and coated stock. The DA400 offers mailers with volumes of up to 240,000 pieces per month, a high-speed, integrated address printing solution that can help them process their mailings faster, while reducing downtime and costs.

"The new DA950 and DA400 are engineered to deliver industry-leading performance and reliability, which translates into higher productivity and reduced costs for frequent and professional mailers," said Tim K. Rohach, Marketing Manager, Mail Creation Products, Pitney Bowes. "Both systems can handle a wide range of media and coated materials and offer spot color printing that help increase openability and response rates. The speed and reliability of these DA Series address printing systems can mean quicker turnaround of mailing runs, which results in quicker customer contact and higher impact for mailers. Customers can further benefit from Pitney Bowes' professional, advanced end-user training, which enables mailers to fully leverage the features and functions of these integrated solutions to deliver high levels of performance."

These two new DA Series envelope imaging systems complement Pitney Bowes broad range of existing Mail Management solutions. The company offers hardware, software and services that help mailers of all sizes automate the formatting, creation, folding and inserting of documents to create professionally finished mail pieces that can then be address-verified, postage-evidenced and presorted for maximum postal discount.

Pitney Bowes is the world's leading provider of integrated mail and document management systems, services and solutions. The $4.6 billion company helps organizations of all sizes with Engineering the flow of communication(TM) to reduce costs, increase effectiveness and enhance customer relationships. The company's 80-plus years of technological leadership has produced many major innovations in the mailing industry and more than 3,500 active patents with applications in a variety of markets, including printing, shipping, encryption, and financial services. With approximately 33,000 employees worldwide, Pitney Bowes serves more than 2 million businesses through direct and dealer operations. For more information on Pitney Bowes, please visit www.pb.com.

     Contact:   Dan Burris
                Pitney Bowes
                203-351-6477
                daniel.burris@pb.com


SOURCE  Pitney Bowes
    -0-                             04/19/2004
    /CONTACT:  Dan Burris of Pitney Bowes, +1-203-351-6477 or
daniel.burris@pb.com/
    /Web site:  http://www.pb.com /
    (PBI)

CO:  Pitney Bowes
ST:  Connecticut
IN:  OFP PAP CPR PEL
SU:  PDT

NM 
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4947 04/19/2004 08:37 EDT http://www.prnewswire.com