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Pitney Bowes Forms PB Direct to Leverage Alternate Channel Marketing Expertise And Integrate Customer Support
PB Direct to Complement Existing Direct Sales Efforts and Drive Growth
Pitney Bowes Inc. (NYSE: PBI) today announced the creation of PB Direct, a new functional area that builds on the alternate channel marketing success and expertise gained in the small business marketplace to complement the company's direct sales force. In addition, PB Direct, which is led by Neil Metviner, President of PB Direct, will manage Pitney Bowes vast small business customer base and direct the enterprise's customer care function to improve customer satisfaction and retention while maximizing cross marketing opportunities."This is a very exciting time at Pitney Bowes," said Mr. Metviner. "At PB Direct, we are developing a center of marketing excellence that will enable us to not only acquire customers more profitably, but also build and strengthen customer relationships through the development and delivery of additional services and products. To us, new customer acquisition is just the beginning of a marketing process that carries through the entire customer lifecycle. The tools we effectively use to market to prospects are now being mastered to help us better serve our customers. Direct mail, telemarketing and the internet are examples of these important and growing channels."
The new organization will be part of Pitney Bowes Global Mailing Systems and report to Murray Martin, Executive Vice President and Group President, Pitney Bowes Global Mailing Systems. PB Direct's small business offerings will further complement the company's industry leading line of products and services designed to meet the needs of businesses of all sizes.
"Our direct sales force has played a key role in building our business and serving our markets," said Mr. Martin. "By adding PB Direct's direct response marketing expertise, we can reach into new markets and better serve existing customers."
PB Direct will also centralize customer care for the enterprise to ensure a consistent and improved overall customer experience. In addition, Pitney Bowes is working with Siebel to create a state of the art customer-facing platform, which will further enhance its business-to-business marketing capabilities.
"PB Direct will focus resources and dedicated strategic thinking to areas of great opportunity and potential growth for Pitney Bowes," said Michael J. Critelli, Chairman and CEO of Pitney Bowes. "By centralizing our alternate channel marketing and customer care expertise under PB Direct, we can better interact with our customers and build stronger relationships that will lead to greater retention, enhanced cross-selling opportunities and new customers. Under Neil Metviner's direction, we are well positioned to deliver customer and shareholder value through accelerated growth and leverage of our brand and franchise in new areas."
Pitney Bowes is a $4.1 billion global provider of integrated mail and document management solutions headquartered in Stamford, Connecticut. The company serves over 2 million businesses of all sizes through dealer and direct operations. For more information please visit http://www.pb.com .
CONTACT: Dan Burris of Pitney Bowes Inc., +1-203-351-6477
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SOURCE Pitney Bowes Inc.
CONTACT: Dan Burris of Pitney Bowes Inc., +1-203-351-6477 URL: http://www.pb.com http://www.prnewswire.com
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