STAMFORD, Conn.--(BUSINESS WIRE)--Apr. 24, 2014--
Direct Mail solution technology from Pitney Bowes (NYSE:PBI) is helping
DATA Group grow its business with direct mail operations expansion in
the Western part of Canada. With the help of Pitney Bowes’s technology,
DATA Group extended its capabilities to provide omnichannel offerings
for its clients.
As one of Canada’s largest managed business communications providers,
DATA wanted to shift its business strategy to help its clients grow.
That shift means taking transactional mail operations to the next level
by having the flexibility to deliver personalized direct marketing
communications that can deliver a return on investment (ROI). With the
help of Pitney Bowes’s technology, DATA can now manage the entire
process from data analysis through to content delivery and measurement
for ROI.
“Our goal was to position our business to better serve our clients and
expand into new areas. Pitney Bowes became a partner to help us
understand and capitalize on the trends in our industry with innovative
solutions,” said Alan Roberts, Vice President Operations – The DATA
Group of Companies. “Our new processes and technologies have allowed us
to meet and even exceed the goals we set.”
“From a Pitney Bowes perspective, we are helping our clients invest in
the future,” adds Grant Miller, vice president, Global Strategic Product
Management, Pitney Bowes. “With the fast pace of change, we see our role
as helping our clients look ahead well into the future. We do this by
immersing ourselves into our clients’ businesses and creating an open
dialogue.”
Working alongside DATA as a strategic partner, Pitney Bowes provided
innovative ideas, expertise and technology to help the company
accelerate and scale its marketing and traditional direct mail business,
and set the stage for greater integration. DATA Group added several
solutions in the direct marketing units in Calgary and Mississauga. This
allows them now to offer clients efficient and effective web-to-print
integration as part of a richer marketing program.
About DATA GROUP
DATA Group Ltd. is a managed business communications services company
specializing in customized document management and marketing solutions.
DATA Group develops, manufactures, markets and supports integrated web
and print-based communications, information management and direct
marketing products and services that help its customers reduce costs,
increase revenues, maintain brand consistency and simplify their
business processes. With approximately 1,670 employees working from 35
locations across Canada and the United States, DATA Group’s expertise
and resources enable it to address any document requirement of its
customers, from a simple mail-out to an enterprise-wide document
management or direct marketing initiative.
Additional information relating to DATA Group Ltd. is available on www.datagroup.ca.
About Pitney Bowes
Pitney Bowes provides technology solutions for small,
mid-size and large firms that help them connect with customers to build
loyalty and grow revenue. Many of the company’s solutions are delivered
on open platforms to best organize, analyze and apply both public and
proprietary data to two-way customer communications. Pitney Bowes
includes direct mail, transactional mail and call center communications
in its solution mix along with digital channel messaging for the Web,
email and mobile applications. Pitney Bowes: Every connection is a new
opportunity™. www.pb.com.
Source: Pitney Bowes
Media:
Pitney Bowes Inc.
Kathy Raymond, 203-351-7233
Kathleen.raymond@pb.com
