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Pitney Bowes Launches PitneyWorks for Small Businesses; Comprehensive Suite of Integrated Solutions Addresses Mail, Marketing and Financial Needs

    Business Editors

    STAMFORD, Conn.--(BUSINESS WIRE)--September 22, 1999--Pitney Bowes Inc. (NYSE: PBI), the leader in mail and messaging solutions, today announced the launch of PitneyWorks, the company's brand focused on meeting the needs of today's small business owners. The PitneyWorks offering includes a full suite of mail, messaging, marketing and financial products and services designed for the way small business really works.

The products under this umbrella PitneyWorks brand draw on Pitney Bowes' innovative product development and market expertise in providing total solutions for the small and home office. Pitney Bowes is already one of the nation's largest suppliers for small business, serving hundreds of thousands of businesses across virtually all industry categories.

"We know that when it comes to small business, one size does not fit all. In fact, small business knows that getting the job done means more than putting a stamp on an envelope. Their concerns are about attracting and retaining customers, paying the bills, getting the message out, building the business and more," said Elise DeBois, President, Pitney Bowes Small Business Solutions. "The PitneyWorks brand was created to establish these valuable tools under one name that focuses solely on small business in a way that's in tune with how they really work."

The PitneyWorks suite of small business solutions was created with deep insight into business owners' needs and a comprehensive understanding of the various processes involved in running their businesses. Knowing that a small business person has to assume many roles to get the job done and that one size does not fit all in this market category, PitneyWorks provides convenient, flexible and affordable options to address different needs. To help small businesses mail more efficiently, PitneyWorks offers the following tools:

-- ClickStamp(TM) Online and ClickStamp(TM) Plus, two PC-based postage solutions that allow users to generate, address and print postage with a standard inkjet or laser printer. ClickStamp(TM) Online works for users with Internet access and enables postage to be printed directly onto envelopes while online. ClickStamp(TM) Plus allows customers to download postage via modem and store it in a vault that attaches to a PC, for use when needed. These products are currently in beta test in Washington DC and California with the USPS.

-- ValueShip(TM) for overnight mail or packages - a free, easy to use internet tool that helps small businesses choose the most cost effective and timely way to ship a package or overnight letter.

-- Personal Post(TM) digital postage meter for the 80% of mail volume that is not computer driven today. The digital meter works with all types of mail and offers "24/7" access to postage refills via a built-in phone modem.

Small businesses are also concerned with attracting and retaining customers, and need resources to get their marketing messages to customers in an easy-to-execute and professional manner. With this in mind, PitneyWorks has created:

-- DirectNET(TM) -- a "one-stop" service to do direct mail online. DirectNET(TM) provides customers with free template software to help them design mail pieces which can then be sent online to Pitney Bowes with a mailing list for printing, addressing and mailing anywhere in the US within three business days.

-- TargetProspects(TM) -- a revolutionary Web-based service that allows businesses to select and download qualified customers from a pool of more than 11 million US businesses and 95 million consumers.

In addition, PitneyWorks financial solutions provide ways to help small businesses better manage their cash flow and finance critical needs, including postage. Among the solutions offered are:

-- PitneyWorks Business RewardsSM VISA(R) Card - businesses can obtain a $25,000 line of credit for purchases, as well as cash accessed instantly worldwide at ATMs, banks or with personalized checks. There is the option of extended payment flexibility and competitive interest rates, and owners can redeem their reward miles on any airline with no black out dates.

-- PitneyWorks Capital Line - a unique line of credit providing easy checkbook access to working capital, offering instant availability of up to $50,000 with a preferred fixed rate of 13.9% (compared to higher rates of 17% and 19% charged by most banks).

-- PitneyWorks Reserve Account - enables owners to improve their cash flow management by allowing them to earn free postage based on their pre-paid postage deposits, just as they would earn interest on their money in a bank.

-- PitneyWorks Purchase PowerSM - a unique, convenient service that allows customers to order now and pay later for postage and supplies.

Pitney Bowes Inc. is a $4.2 billion global provider of informed mail and messaging management. For more information about Pitney Bowes' full range of services and products, please visit http://www.pitneybowes.com or call 1-800-640-7058. Customers interested in ordering a Personal Post(TM) postage meter or to sign up to beta test one of PitneyWorks' new products can visit http://www.pitneyworks.com or call 1-800-446-6406.

     --30--cf/ny*

     CONTACT: Beth Ghiloni
              Pitney Bowes Inc.
              (203) 326-6148
              ghilonel@pb.com
                   or
              Tania Sawa-Priatka
              Brodeur Porter Novelli
              (203) 399-8286
              tsawapriatka@brodeur.com

     KEYWORD:  CONNECTICUT
     INDUSTRY KEYWORD:  COMPUTERS/ELECTRONICS COMED
INTERACTIVE/MULTIMEDIA/INTERNET