Business Editors

    STAMFORD, Conn.--(BUSINESS WIRE)--Aug. 23, 1999--

    Free Postage Promotion Bundled with Avery(R) Mailing Labels
    Provides Solutions to Help Small Businesses Do Business Better

    Pitney Bowes Inc. (NYSE:PBI) and Avery Dennison Office Products North America announced a joint promotion designed to focus on the needs of small businesses. More than 600,000 packages of Avery(R) mailing labels, which will be distributed in most office product stores, will contain an offer for $25 of free postage when customers sign up for a Pitney Bowes Personal Post(TM) postage meter.

The Personal Post(TM) postage meter is a stand-alone mailing system that can be securely refilled in less than 30 seconds, 24 hours a day, via a phone line using Postage by Phone technology. Businesses that use the Personal Post(TM) postage meter can print postage directly onto envelopes or Avery(R) labels.

"Small office and home office (SoHo) customers often look for products that will help them do business more efficiently. Teaming with Avery(R) label products will allow us to expand our market and provide these essential business solutions to more small businesses," said Bill Shannon, Director of Product Management, Pitney Bowes.

Pitney Bowes offers a variety of products and services for the SoHo market. In addition to the Personal Post(TM) postage meter, offerings include ClickStamp(TM) Plus and ClickStamp(TM) Online, two PC Postage solutions currently in beta testing. ClickStamp(TM) Plus is an offline product that enables users to access postage via modem, while ClickStamp(TM) Online allows postage to be downloaded directly from the Internet. In addition, the division now offers the ValueShip(TM) personal shipping service and DirectNet(TM), Pitney Bowes' "one stop" Internet-based printing and mailing service.

Avery Dennison Office Products North America is a leading manufacturer of self-adhesive labels for laser and ink jet printers, labeling software, binders, sheet protectors, index dividers and other office-, home- and school-related supplies. Avery Dennison Office Product North America, a division of Avery Dennison Corporation, is based in Brea, California.

Pitney Bowes Inc. is a $4.2 billion global provider of informed mail and messaging management. For more information about Pitney Bowes' full range of services and products, please visit http://www.pitneybowes.com or call 1-800-640-7058. Customers interested in ordering a Personal Post(TM) postage meter or to sign up to beta test one of Pitney Bowes' new products can visit http://www.pitneybowes.com/soho or call 1-800-446-6406.

AVERY DENNISON and AVERY are trademarks of Avery Dennison Corporation.

     --30--ah/ny*

     CONTACT: Pitney Bowes, Inc.
              Beth Ghiloni, 203/326-6148
              ghilonel@pb.com
                    or
              Brodeur Porter Novelli                   
              Tania Sawa Priatka, 203/399-8286
              tsawapriatka@brodeur.com

     KEYWORD: CONNECTICUT
     INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED 
INTERACTIVE/MULTIMEDIA/INTERNET FOREST PRODUCTS PRODUCT