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Pitney Bowes Positioned as a Leader in the 2015 Gartner Magic Quadrant for Customer Communications Management Software
EngageOne Video Evaluated for its Customer Engagement Offering
Gartner’s Magic Quadrant is a culmination of research in a specific market, offering a wide-angle view of the relative positions of the market’s competitors. Businesses recognized as “Leaders,” execute well against the current vision and are well-positioned for the future. 2
We believe Pitney Bowes’ improved positioning as a Leader in this Gartner Magic Quadrant is due to:
- The EngageOne Communication Suite’s scalability and ability to handle high-volume structured Customer Communication Management (CCM) applications.
- EngageOne’s strong multi-channel CCM capabilities, which have been greatly expanded and enhanced by the addition this year of EngageOne Video capabilities.
- An expanding global presence for Pitney Bowes’ CCM solutions with organizations of all sizes.
“EngageOne Video has become a significant differentiator for our
EngageOne Communications Suite clients,” says
EngageOne Video, a new customer engagement offering within the EngageOne Communications Suite, delivers individualized communication to consumers through any device they choose, whether it’s a desktop computer, tablet or smartphone. The solution offers human-like communications that improve customer satisfaction, lower call center volumes, and deliver higher customer retention rates. With the ability to draw on individual consumer insights, EngageOne Video can present tailored information for new customer on-boarding or billing inquiries, as well as deliver up-sell and cross-sell opportunities specific to the account.
Clients like
Businesses currently deploying EngageOne Video have received upwards of 98 percent positive feedback from customers who have viewed a personalized video. Video open rates have jumped from 20 percent (static video) to 55 percent (EngageOne Video), with customers viewing these videos twice as long as static videos. Businesses have also seen a more than 25 percent increase in on-time payments, and a more than 44 percent increase in sales.
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1
2 Gartner Methodologies, http://www.gartner.com/technology/research/methodologies/research_mq.jsp
View source version on businesswire.com: http://www.businesswire.com/news/home/20160105005087/en/
Source:
Pitney Bowes Inc.
Emily Simmons, 843-467-1071
Manager External
Relations
Emily.simmons@pb.com