STAMFORD, Conn.--(BUSINESS WIRE)--Jul. 15, 2013--
As consumer payments move increasingly from the wallet to the smart
phone, Pitney Bowes Inc. (NYSE: PBI) has launched a new white paper to
help credit card brands keep their business relevant in a cardless
society.
The emergence of digital wallets has given rise to many new brands in
the payments space. Global credit card brands looking to deliver their
services to incorporate smart phone payment, social and communications
applications gain specific strategies in the new Pitney Bowes white
paper. Fortifying
Brands in a Cardless Society offers five moves toward
to the world of digital commerce with mobile and location intelligence
solutions.
“This is a seismic shift in the payments industry,” said Berk Charlton,
Global Software Portfolio Director, Pitney Bowes. “Brands that establish
an early presence with applications that touch a large number of
consumers will have a significant competitive advantage in digital
commerce over the next decade.”
In addition to brand assets, global credit card brands have practical
attributes such as regulatory compliance, privacy, data security, fraud
detection and prevention, established loyalty programs and robust
merchant networks. The critical mission of brands migrating with
consumers to the world of digital commerce is to transfer these strong
attributes from the plastic card to the smartphone. The card is largely
supported by web, call center and mail communications while the
smartphone communicates and transacts in real time with applications.
Fortifying Brands in a Cardless Society delivers strategic
yet actionable recommendations as technologies create a seamless world
of digital commerce and communications.
About Pitney Bowes
Pitney Bowes provides technology solutions for small,
mid-size and large firms that help them connect with customers to build
loyalty and grow revenue. Many of the company’s solutions are delivered
on open platforms to best organize, analyze and apply both public and
proprietary data to two-way customer communications. Pitney Bowes
includes direct mail, transactional mail and call center communications
in its solution mix along with digital channel messaging for the Web,
email and mobile applications. Pitney Bowes has approximately USD$5
billion in annual revenues and 27,000 employees worldwide. Pitney Bowes:
Every connection is a new opportunity™. www.pb.com.
Source: Pitney Bowes Inc.
Pitney Bowes
Carol Wallace, 203-351-6974
Carol.wallace@pb.com
