STAMFORD, Conn., May 26 /PRNewswire-FirstCall/ -- Pitney Bowes Inc. (NYSE: PBI) has selected USADATA as its preferred provider of mailing lists for its new "Value of Mail" campaign. As part of the agreement, USADATA will provide lists and related services to Pitney Bowes Global Mailstream Solutions customers in conjunction with its "Value of Mail" campaign, which launched in April.

The Pitney Bowes "Value of Mail" campaign highlights solutions that enable organizations of all sizes to leverage the mail channel to attract new customers, retain existing customers and grow their business. According to a recent survey conducted by International Communications Research (ICR), 75% of customers prefer direct mail for receiving new product announcements and 70% prefer direct mail for receiving unsolicited information on products and services from companies with whom they are not doing business. Direct mail enables companies to use targeted lists of prospective buyers to get the message to the right people at the right time.

"Consumers prefer mail and our new marketing campaign shows how businesses can use the mail more efficiently and effectively," said Dan Hindman, Director U.S. Customer Marketing at Pitney Bowes. "We are proud to work with USADATA to provide our new Mail Creation solutions customers with high-quality, targeted mailing lists that help them reach the right prospects. We want our customers to get the most value from their mail campaigns so they can continue to grow their businesses."

As part of the promotion, USADATA will provide complimentary mailing lists to customers that purchase or lease eligible Pitney Bowes solutions. "Our relationship with Pitney Bowes makes a great deal of sense for the customer," said Ric Murphy, President and CEO of USADATA. "With a stronger economy, companies are turning to direct mail, which is one of the most proven and effective ways to generate new leads, to help grow their businesses. With USADATA's mailing lists and Pitney Bowes' solutions, direct marketers can better manage their campaigns and deliver results."

When eligible customers call USADATA to get their lists, a Data Specialist will walk them through an online application from which the customer will be able to obtain targeted, high quality lists. Pitney Bowes Mail Creation Sales Representatives may also refer qualified customers to USADATA for other services that can improve the value of mail, including USADATA'a new List Profiler(TM) and List Maximizer(TM) products.

USADATA helps its clients Gain Insight and Get Customers by providing high quality mailing lists and direct marketing data services via easy-to-use on- line systems and through its team of friendly, knowledgeable data experts. Clients range from Fortune 500 financial services and auto industry giants to small businesses and the direct marketing services providers who serve them. USADATA, headquartered on Madison Avenue in New York City and with offices in Palo Alto, Little Rock, and Florida, is one of the fastest growing private companies in the US according to Inc Magazine.

Contact: Beth Leffel, 212-679-1411 x249 or bleffel@usadata.com

Pitney Bowes is the world's leading provider of integrated mail and document management systems, services and solutions. The $4.6 billion company helps organizations of all sizes reduce costs, increase effectiveness and enhance customer relationships. The company's 80-plus years of technological leadership has produced many major innovations in the mailing industry and more than 3,500 active patents with applications in a variety of markets, including printing, shipping, encryption, and financial services. With approximately 33,000 employees worldwide, Pitney Bowes serves more than 2 million businesses through direct and dealer operations. More information about Pitney Bowes can be found at http://www.pb.com.

    Contacts: Dan Burris
              Pitney Bowes
              203-351-6477


SOURCE  Pitney Bowes Inc.
    -0-                             05/26/2004
    /CONTACT:  Dan Burris of Pitney Bowes, +1-203-351-6477; Beth Leffel of
USADATA, +1-212-679-1411, ext. 249, bleffel@usadata.com /
    /Web site:  http://www.pb.com /
    (PBI)

CO:  Pitney Bowes Inc.; USADATA
ST:  Connecticut
IN:  ADV OFP PAP
SU:

HC 
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3252 05/26/2004 09:55 EDT http://www.prnewswire.com