Pitney Bowes to integrate its location intelligence technology
with SAP HANA® by signing strategic global OEM agreement
STAMFORD, Conn.--(BUSINESS WIRE)--May 5, 2014--
Pitney Bowes Inc. (NYSE:PBI) and SAP (NYSE:SAP) today announced a
strategic partnership by signing a global original equipment
manufacturer (OEM) agreement, where Pitney Bowes will develop next
generation geospatial and location intelligence solutions using the SAP
HANA® platform. As part of this agreement, Pitney Bowes will
develop and market new Business Intelligence (BI) and mobile solutions
that run on SAP HANA and market these solutions in priority markets,
industries and geographies.
By combining the power of location intelligence and the agility and
simplification that SAP HANA delivers, Pitney Bowes will offer customers
real-time access to data that is designed to enable strategic and
informed decision making. As a growing number of businesses use data for
competitive advantage, there is an increasing need for reliable,
accurate and secure technologies that convert everyday information into
valuable insights. Analysts at IDC predict that the market for Big Data
solutions will reach $16.1 billion in 2014, growing 6 times faster than
the overall IT market.1
SAP technologies converge database and application platform capabilities
to transform transactions, analytics, text analysis, and predictive and
spatial processing so businesses can operate in real time. Pitney Bowes
location intelligence solutions help unearth non-obvious relationships
between specific locations and data to improve the customer experience
and drive increased loyalty. By bringing these powerful capabilities
together, Pitney Bowes hopes to solve the complex business challenges of
customers in key industries.
“Through this strategic agreement with SAP, we are furthering our
commitment to clients by helping them become more competitive and
successful with the strategic use of advanced data and location
technologies,” said Mark Wright, President, Digital Commerce Solutions,
Pitney Bowes. “The Pitney Bowes team is excited to work together with
SAP to unlock the power of data through a platform that combines
enriched business data with our spatial capabilities.”
Pitney Bowes will bundle and sell SAP HANA licenses with its Spectrum
Spatial product. The spatially enabled solutions running on SAP HANA
will help telecommunications companies build more profitable coverage
maps, help Consumer Product Goods companies refine their supply chain
processes, and offer oil and gas providers a way to optimize product and
pricing strategies.
As new solutions are developed and introduced, clients will be given
greater choice and flexibility, while being empowered to take advantage
of new innovations with more ease. Industry trends like the Internet of
Things (IoT) and Big Data create ongoing demand for new solutions that
help businesses to process and analyze large volumes of transactional
and location-enabled data.
“SAP is excited to collaborate and partner with Pitney Bowes,” said Mark
Ferrer, Executive Vice President, Ecosystem and Channels, SAP. “By
combining the power of SAP HANA as a platform with Pitney Bowes location
services through Spectrum Spatial, we can help businesses heighten the
experience they offer to customers and employees. This exciting
collaboration will provide unmatched real-time data and services in
areas ranging from asset management to customer loyalty.”
About Pitney Bowes
Pitney Bowes provides technology solutions for small,
mid-size and large firms that help them connect with customers to build
loyalty and grow revenue. Many of the company’s solutions are delivered
on open platforms to best organize, analyze and apply both public and
proprietary data to two-way customer communications. Pitney Bowes
includes direct mail, transactional mail and call center communications
in its solution mix along with digital channel messaging for the Web,
email and mobile applications. Pitney Bowes: Every connection is a new
opportunity™. www.pb.com.
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1 IDC webcast on Big Data and IT spending trends delivered by
Dan Vesset and Ashish Nadkarni in December 2013.
Source: Pitney Bowes Inc.
Pitney Bowes Inc.
Pasha Dahncke, 203-351-6864
Bipasha.dahncke@pb.com
