7th Consecutive Year BtoB Magazine Recognizes Pitney Bowes' Web Site

STAMFORD, Conn., June 23 /PRNewswire-FirstCall/ -- Pitney Bowes Inc. (NYSE: PBI) today announced that its web site, http://www.pb.com, has been ranked by BtoB Magazine as one of the 100 best business-to-business Web sites for 2003. Pitney Bowes scored the highest in its industry category -- business and professional services -- with a score of 93 points out of a possible 100 points under BtoB Magazine's NetMarketing 100.

This is the seventh consecutive year that BtoB Magazine has recognized Pitney Bowes for its Web site design and online resources. According to BtoB Magazine, Pitney Bowes' Web site received a high score on the NetMarketing 100 list for its "nicely designed, colorful home page; extensive product information searchable by category or overall need; and good resources including online account management and Webcasts on various topics."

"Our strategy was to create a visitor-led destination that allows our customers and prospects to develop a relationship with us online" said Arun Sinha, Chief Marketing Officer and President, Services and Solutions, Pitney Bowes Inc. "We selected best of breed technologies and an ever expanding array of design tools to effectively communicate our brand, just as we would in traditional media. Ultimately, the web site will help us better serve our customers."

This year's NetMarketing 100 list was considered more competitive than past years because many companies are dedicating additional resources to building and maintaining their Web sites. Moreover, companies like Pitney Bowes that received a high score are displaying a range of design tools which help them convey their brand; engage customers in a sale; and facilitate the process of finding information on products and services

To be included in the 2003 NetMarketing 100, a company must have an overall score of at least 88 out of 100 points. BtoB Magazine evaluated about 800 Web sites in 14 different industry categories, including automotive, business and professional services, financial services, and healthcare/pharmaceutical.

Pitney Bowes, headquartered in Stamford, Connecticut, is the world's leading provider of integrated mail and document management systems, services and solutions. The $4.6 billion company helps organizations of all sizes engineer the flow of communication to reduce costs and increase impact, and enhance customer relationships. With approximately 33,000 employees worldwide, Pitney Bowes serves more than two million businesses through direct and dealer operations. More Information is available at http://www.pb.com.

BtoB Magazine is a magazine for marketing strategists, dedicated to all disciplines of b-to-b marketing. BtoB Magazine covers online and offline advertising, campaign management, CRM, search, direct marketing, and other issues important to marketing strategists.

     Contact:
               Christopher Tessier
               Manager, Public Relations
               203-351-7210
               Christopher.Tessier@pb.com
               http://www.pb.com


SOURCE  Pitney Bowes Inc.
    -0-                             06/23/2004
    /CONTACT:  Christopher Tessier, Manager, Public Relations of Pitney Bowes
Inc., +1-203-351-7210, Christopher.Tessier@pb.com/
    /Web site:  http://www.pb.com /
    (PBI)

CO:  Pitney Bowes Inc.; BtoB Magazine
ST:  Connecticut
IN:  FIN CPR NET OFP PUB MAG
SU:  AWD

DO 
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3863 06/23/2004 08:40 EDT http://www.prnewswire.com