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Revolutionary Fax Technology from Pitney Bowes Offers Big Step Forward in Office Productivity

    Business Editors
    NOTE TO MEDIA: Photo available on BW PhotoWire/AP PhotoExpress,
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    TRUMBULL, Conn.--(BUSINESS WIRE)--May 26, 1999--You're rushing out the office door late to a dinner meeting, when you suddenly remember you promised to fax everyone for that briefing tomorrow morning. Lickety-split, you pound out a cover sheet on the keyboard and dash over to the fax machine to send it off. Ten pages including cover - same fax, 10 different people's names on the cover sheet. Hey, it's what the office manager called a broadcast fax, you recall, smugly. You push "Memory," "Yes," "Enter." Hmmm, no...that must be "Memory," "Enter," "Yes." No? Blast it. "Memory," "Yes," "Enter," "Send???" Naturally, all the support staff left punctually at 5:00, so you search frantically for the manual. Manual? What manual? There you stand, fuming, feeding the blasted fax through the machine, 10 pages including cover, 10 times...

This familiar stressful scenario is now behind us, with the introduction of Pitney Bowes (NYSE:PBI) Model 2050 facsimile system. The new system features a touch screen - similar to the intuitive interface on a bank's automated teller machine - which significantly enhances access to a wide variety of features.

When interactive ATMs were introduced by banks more than 20 years ago, the cost savings and productivity that resulted changed the face of banking worldwide. Pitney Bowes believes that its Model 2050's touch screen controls will revolutionize office faxing in similar ways. Independent testing organizations in the U.S. and U.K. confirm that 99% of operators agree the Model 2050 is easier to operate than similar, competitive fax machines.

"As the leading provider of corporate fax machines, Pitney Bowes is uniquely attuned to customer needs," said Dennis Roney, president, Pitney Bowes Office Systems Division. "The Model 2050 addresses the need for speed and simplicity. The ATM-stylescreen provides easy access to advanced, money-saving features that many people wouldn't otherwise use."

In research tests done by independent testing organizations in the U.S. and U.K., 99% of operators agreed the Model 2050 is easier to operate than similar, competitive fax machines. The tests proved the Model 2050 to be 36% faster than other systems when sending a three-page document. Setting up a speed dial number is 33% faster and checking stored speed dial numbers is 69% faster. Changing the time and date on the Model 2050 is 22% faster than on other machines. Sixty-seven percent of respondents said they would pass by competitive models and walk further from their offices to use the Model 2050.

Broadcast faxing of one fax to a group of people, speed dialing, and other functions that many people have under-utilized because of their complexity are now much more accessible than before. "Corporate executives around North America will be thanking us for the telecommunications savings and productivity gains this machine offers," asserted Dennis Roney, president, Pitney Bowes Office Systems. "Now, nobody has an excuse for not using the cost-efficient 'delayed send' mode to program long distance faxes to be sent after business hours."

In its 1998 annual Gallup survey of fax usage, Pitney Bowes found that office facsimile equipment still accounted for a large portion of total telephone costs. Speedier fax transmission results in lower telephone costs, and facsimile equipment manufacturers have been striving for years to shave more and more from transmission time.

Standing in line to use the fax machine also may be a thing of the past, since the Model 2050 scans a page in less than one second and instantly begins sending while scanning additional pages. This dial-while-scan feature is another time-saving, productivity enhancing feature of the machine.

Another transmission-shortening trend is data compression, and the Model 2050 fax system uses JBIG compression to speed transmission to other JBIG systems. Super-short protocols (the "hand-shake," in which one machine recognizes the fax signal sound sent by another) further reduce transmission time.

By adding a second, optional, 33.6 kilobites per second (kbps) modem to the machine, the Model 2050 can send and receive documents simultaneously.

When connected to a personal computer, the Model 2050 serves as a 10-page-per-minute, 600 DPI, digital printer. With Pitney Bowes software, the connected computer can also be used to store an almost unlimited number of fax numbers, facilitating large broadcasts.

Pitney Bowes, which is the top provider of facsimile equipment in the mid- to large-size corporate market, has designed the Model 2050 facsimile for high-volume users. The system has a 1,250-sheet paper capacity, and can store up to 760 pages, or 10 megabites, in memory. It can broadcast to up to 250 locations, has 42 one-touch program keys that can contain pre-programmed speed dial numbers and advanced functions. The equipment is also programmed for remote diagnosis and repair, and has a power-saving mode that complies with industry standards.

Pitney Bowes Office Systems offers high performance, leading-edge analog and digital copier/printers and facsimile for the corporate market through a coast-to-coast direct sales/service organization. All products are supported by the company's Customer Satisfaction Guarantee. Pitney Bowes Office Systems was the recipient of the 1998 "Copier Line of the Year" Award from Buyer Laboratories, Inc., a leading independent office products testing center, for the second year in a row, for overall superiority of its entire line of analog and digital imaging equipment. Pitney Bowes Inc. is a $4.22 billion premier provider of informed mail and messaging management. For more information about the company, please visit its web site at www.pitneybowes.com.

     --30--flb/ny*

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