STAMFORD, Conn., May 3 /PRNewswire-FirstCall/ -- Pitney Bowes Inc. (NYSE: PBI) announced today that it has selected USADATA, Inc. as its preferred provider of mailing lists and online solutions for its Value of Mail campaign for 2005. As part of the agreement, USADATA will provide lists and related data services to Pitney Bowes customers and help educate both customers and Pitney Bowes sales representatives.

The Value Of Mail campaign highlights solutions that enable organizations of all sizes to leverage the mail channel to attract new customers, retain existing customers and grow their business.

"We are pleased to renew this relationship with USADATA," said Jeff Marshall, vice president of customer marketing for the Global Mailstream Solutions unit of Pitney Bowes. "We believe the combined strengths of our two organizations will help our customers see measurable returns from their direct mail programs."

"Our relationship works because we provide Pitney Bowes' qualified customers value and great returns on their mail campaigns with our targeted leads," said Jon Rapkin, vice president of USADATA's Data and Leads Group. "In addition to providing the highest quality mailing lists and sales leads through automated software, USADATA will provide customer support and education to help maximize ROI from future mail campaigns."

When eligible customers call USADATA to get their lists or leads, a Data Specialist will consult and help them obtain targeted, high-quality lists through specialized automated systems. USADATA will work with the Pitney Bowes sales force to provide other services to clients that can improve the value of mail, including USADATA's new List Profiler(TM) and List Maximizer(TM) products.

About USADATA

USADATA is the trusted source for privacy-assured mailing lists, sales leads and related data services, paving the "Fast Track to Sales Leads" via easy-to-use on-line systems and through its team of friendly, knowledgeable Data Specialists. Clients range from Fortune 500 financial service organizations to small businesses and the direct marketing services providers who serve them. USADATA is headquartered in New York City and with offices in Boca Raton, FL, Little Rock, AR, and San Francisco, CA. http://www.usadata.com.

About Pitney Bowes

Pitney Bowes is the world's leading provider of integrated mail and document management systems, services and solutions. The $5 billion company helps organizations of all sizes efficiently and effectively manage their mission-critical mail and document flow in physical, digital and hybrid formats. Its solutions range from addressing software and metering systems to print stream management, electronic bill presentment and presort mail services. The company's 80-plus years of technological leadership have produced many major innovations in the mailing industry, and it is consistently on the Intellectual Property Owner's list of top U.S. patent holders. With approximately 35,000 employees worldwide, Pitney Bowes serves more than 2 million businesses through direct and dealer operations. More information on the company can be found at http://www.pb.com.

     Media Contacts:

     Pitney Bowes
     Scott Gerschwer
     Manager, Public Relations
     203-351-6152
     scott.Gerschwer@pb.com

     USADATA
     Glen Calder
     TransMedia Group
     561-750-9800 ext. 216
     gcalder@transmediagroup.com

SOURCE  Pitney Bowes Inc.
    -0-                             05/03/2005
    /CONTACT:  Scott Gerschwer, Manager, Public Relations of Pitney Bowes,
+1-203-351-6152, scott.Gerschwer@pb.com; or Glen Calder of TransMedia Group,
+1-561-750-9800 ext. 216, gcalder@transmediagroup.com, for USADATA/
    /Web site:  http://www.pb.com
                http://www.usadata.com /
    (PBI)

CO:  Pitney Bowes Inc.; USADATA, Inc.
ST:  Connecticut
IN:  OFP
SU:

DO
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3124 05/03/2005 16:42 EDT http://www.prnewswire.com