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EuroDirect and Group 1 Sign Exclusive Reseller Agreement for Geodemographic Classification
Agreement Provides Multi-national Marketers in the U.S. and Canada with
Powerful and Reliable Information for Consumer Classification
LANHAM, Md., Oct. 17 /PRNewswire-FirstCall/ -- Group 1 Software, Inc., a Pitney Bowes Company (NYSE: PBI), today announced that it has entered into an alliance relationship with EuroDirect in which Group 1 will be the exclusive reseller of EuroDirect's CAMEO geodemographic classification data in the US and Canada. The agreement provides for the integration of EuroDirect's CAMEO USA & Canada databases into Group 1's Centrus Demographics suite. With the agreement, Centrus Demographics batch, Web and Client/Server users will have access to the most current and powerful information for consumer classification to better profile and target the American and Canadian consumer markets. Headquartered in the United Kingdom, EuroDirect is a premier provider of international lifestyle data.
Group 1's Centrus Demographics suite -- a component of the company's comprehensive Customer Communication Management (CCM) solution -- offers a range of geo-demographic enrichment functions. Centrus Demographics performs geo-demographic enrichment in batch, client/server and interactive applications such as call centers and Web-based applications. EuroDirect's CAMEO USA/Canada is built using the latest census data which enables marketers to evaluate socio-economic and demographic characteristics and better profile and target market to present and prospective customers. The databases can identify lifestyle and socio-economic characteristics to the ZIP+4(US) or Post Code (Canada) levels. Cameo's key feature is its ability to reference lifestyle types across international borders to help marketers understand existing customers and identify potential customers as they expand their offerings outside of the traditional US marketplace.
"The core tenets of our CCM solution are to enable our customers to provide effective and efficient communications and to provide their clients with an exceptional customer experience," said Chris Baker, President, Group 1 Software. "Accurate and effective data is the engine that makes our solution work and EuroDirect's CAMEO data will greatly enhance the geodemographic intelligence our customers can apply to their communications."
Martin Bradbury, International Client Services Director, EuroDirect adds: "This trade partnership provides an equally profitable relationship for both Group 1 and ourselves. Both parties already have a wide and established client base and product portfolio in their own core markets. Combine them together and the opportunities are endless."
Group 1 Software is showcasing its Customer Communication Management solutions in booth #1704 at the DMA '05 Annual Conference being held thru Oct. 18 at the Georgia World Congress Center in Atlanta, GA.
About Group 1 Software
Group 1 Software, Inc. a wholly owned subsidiary of Pitney Bowes, develops software that provides an integrated Customer Communication Management solution, which maximizes the value of customer data and improves the efficiency and effectiveness of customer communications. Group 1 Software's solutions are an essential component of enterprise applications, serving to consolidate, cleanse and enrich corporate data, and generate personalized business documents for multi-channel delivery, customer care and efficient business processing. The company's solutions are utilized by over 3,500 organizations worldwide in the utilities, financial services/banking, GIS/mapping, retail, telecommunications, insurance and other industries, including Entergy, L.L. Bean, QVC, Siemens, Wal-Mart and Wells Fargo.
About EuroDirect
EuroDirect, part of the Skipton Information Group, is widely recognized as market leaders and innovators in the development of international classification systems for market segmentation, customer profiling and prospect targeting. CAMEO is the world's leading international market segmentation systems. EuroDirect is well established in the field of Direct Marketing and has extensive experience with Blue Chip organizations in all industry types, including financial services, retail and leisure operations, utilities, publishing, direct marketing agencies and bureau services. For more information about EuroDirect please visit their website at www.eurodirect.co.uk .
Centrus, Group 1 and Group 1 Software are trademarks or registered trademarks of Group 1 Software, Inc. All other brand names, trademarks and registered trademarks are the property of their respective owners.
Contact: Colette Cote Pitney Bowes (203) 351 6132 Colette.Cote@pb.com SOURCE Pitney Bowes -0- 10/17/2005 /CONTACT: Colette Cote of Pitney Bowes, +1-203-351 6132, or Colette.Cote@pb.com / /Web site: http://www.pb.com http://www.eurodirect.co.uk / (PBI) CO: Pitney Bowes; Group 1 Software, Inc.; EuroDirect ST: Maryland IN: CPR STW PUB SU: CON LH -- NYM205 -- 4727 10/17/2005 11:00 EDT http://www.prnewswire.com