STAMFORD, Conn.--(BUSINESS WIRE)--Jan. 12, 2009--Residents in ten of the largest U.S. cities are always searching for
bargains, especially in an economic downturn. In today's economy,
coupons sent by mail are a form of financial capital that can be saved,
stored and retrieved for predictable and reliable savings. But where
exactly are consumers most likely to store them? It depends on their
city of residence.
New research from Pitney Bowes (NYSE: PBI) and DM News confirms
regional differences when it comes to stashing these free-money
vouchers. A third of Miami residents and nearly half of Denver residents
carry their coupons with them, either 'in the car' or 'in a wallet or
purse', while 75 to 85 percent of New Yorkers - heavy users of mass
transit -- are the least likely to do so.
Other residents prefer the nooks and crannies of their personal living
space. Thirty-eight percent of Houstonites stash their discount deals
'in a drawer' while 48 percent of Chicagoans prefer 'in a
folder/organizer', an option 70 percent of residents in Houston do not
consider. Lastly, you'll most likely find coupons 'on the fridge' for
about a third of the residents living in Seattle, but 'next to the
computer' in a plurality (34 %) of Los Angeles homes.
"It's always important to keep consumer preferences in mind when mailing
coupons to a select geographical region," said Juanita James, Chief
Communications and Marketing Officer, Pitney Bowes. "A personalized
coupon based on information from a particular locale will not only help
mailers connect better with their customers, but create an overall
improved shopping experience for the recipient."
With survey results indicating a significant increase (64%) in consumers
reviewing their mail for promotional offers and discount coupons in the
latter half of 2008, the finding that mail is an even more valuable form
of communication in tough economic times is consistent with other
industry research.
About Pitney Bowes:
Pitney Bowes is a mailstream technology company that helps organizations
manage the flow of information, mail, documents and packages. Our 36,000
employees deliver technology, service and innovation to more than two
million customers worldwide. The company was founded in 1920 and annual
revenues now total $6.4 billion. More information is available at www.pb.com.
CONTACT: Pitney Bowes Inc.
Elizabeth Reinhart, 203-351-6152
Elizabeth.Reinhart@pb.com
Source: Pitney Bowes
