STAMFORD, Conn.--(BUSINESS WIRE)--Jan. 26, 2009--In a new advertising campaign to debut on January 30, Pitney Bowes Inc.
(NYSE:PBI) highlights its expansion from core mailing solutions to
encompass capabilities beyond those traditionally associated with the
company. While the campaign's primary message is that Pitney Bowes is
broader than mail, the headline on each ad--"There's a lot more here than
you think"-- drives home the breadth
and depth of solutions the company now offers its customers.
"This campaign accentuates the connections we create to drive business
results for our customers," said Juanita James, chief marketing and
communications officer, Pitney Bowes Inc. "Although the campaign proudly
recognizes our core mailing capabilities, we also aim to achieve a
change in customer perception of the organization and an appreciation of
the breadth of our offerings beyond mail. Pitney Bowes' portfolio of
offerings has significantly expanded to pinpoint and fulfill the unique
business needs of individual customers."
The advertising campaign will have two phases, the first focused on the
organization's customer offerings and the second, slated for release in
the spring, will be focused on the company's corporate citizenship
efforts. Nine versions of the new ads depict Pitney Bowes' link with its
mailing heritage, represented by a white envelope, and its enhanced
capability shown by an object or scene coming out of the envelope, such
as a strikingly colorful bouquet of flowers, or a rocket launch, among
others.
In addition to the headline on the ad, the copy at the bottom informs
readers of the specific business capability the image addresses, whether
it's data
integration, software, address
quality or document
management and storage. All the ads direct readers to visit a
companion website at www.pbconnect.com.
HSR Business to Business Inc. in Cincinnati helped develop the campaign,
which will include placements in print and online media. An integrated
marketing campaign will supplement the advertising, and include events,
webinars, direct mail, public relations and more.
About Pitney Bowes:
Pitney Bowes is a mailstream technology company that helps organizations
manage the flow of information, mail, documents and packages. Our 36,000
employees deliver technology, service and innovation to more than two
million customers worldwide. The company was founded in 1920 and annual
revenues now total $6.4 billion. More information is available at www.pb.com.
CONTACT: Pitney Bowes Inc.
Elizabeth Reinhart, 203-351-6152
Elizabeth.Reinhart@pb.com
Source: Pitney Bowes Inc.
