STAMFORD, Conn.--(BUSINESS WIRE)--May. 19, 2009--
Pitney Bowes Inc. (NYSE: PBI)
today announced that it has earned the Business Marketing Association
Pro-Comm award in the Total Communications Program award category for
the company’s integrated marketing and ad campaign. The award is
presented to the “best of division” in business-to-business marketing.
“We are extremely proud to have been selected as an award winner in the
Total Communications Program award category by the BMA,” said Juanita
James, chief marketing and communications officer, Pitney Bowes. “The
award recognizes the strength of our positioning as a B2B technology
leader within and beyond the mailstream.”
The Pitney Bowes campaign, which launched on January 30, communicates
the company’s leadership in mail, as well as its increasing capabilities
beyond mail. The campaign uses high-impact visuals integrated across a
variety of communications channels including social media to engage
target audiences. In addition to webinars and events, nine different
versions of the ad component were placed in national online and print
media.
In the months following the launch of the campaign, the interactive web
component www.pbconnect.com
saw consistent traffic and drove leads to the organization’s sales
force. Live blogging on the site from the World Innovation Forum in New
York City showcased the campaign’s strength in creating an open dialogue
with customers, shareholders and other stakeholders.
Now in its 34th year, the BMA Pro-Comm Award program is the
oldest, largest and most prestigious business-to-business communications
awards program. Judged by a panel of business marketing leaders, it
recognizes the best in national B2B advertising and creative work.
Work for the Pitney Bowes campaign was done by Cincinnati-based GyroHsR.
About Pitney Bowes:
Pitney Bowes is a mailstream technology company that helps organizations
manage the flow of information, mail, documents and packages. Our 35,000
employees deliver technology, service and innovation to more than two
million customers worldwide. The company was founded in 1920 and annual
revenues now total $6.3 billion. More information is available at www.pb.com.
Source: Pitney Bowes Inc.
Pitney Bowes Inc.
Elizabeth Reinhart, 203-351-6152
Elizabeth.Reinhart@pb.com
