Visit Our Customer Experience Clinic at Booth 541
STAMFORD, Conn.--(BUSINESS WIRE)--Sep. 27, 2012--
According to the DMA, direct marketing spend in the U.S. is will grow
3.4% in 2012 to $168.5 billion. While the strongest growth rates are in
digital, all direct marketing calls for relevant data to be applied to
each touch point between brands and customers. Marketers have the power
to exponentially grow revenues for their brands in 2012 by using the
latest technologies.
At the DMA
flagship event October 15 – 18, 2012, Booth 541, Pitney Bowes Inc.
(NYSE: PBI) will be hosting a Customer Experience clinic showing
marketers how to leverage data targeting and analytics in all print and
digital customer communications. Visitors will also learn how to improve
delivery times, boost response rates and reduce postage spend with
direct mail and cross-border parcel solutions. For Pitney Bowes clients,
capturing a real-time 360-degree-view of the customer includes all
channels – mail, call centers, email, social media, in
store interactions, direct mail, transactions and Web activity such as
live chat or site visits.
The DMA has announced the 2012
Innovation Award winners. Pitney Bowes is very pleased to
congratulate our client Centryc Solutions PTY Limited for winning the
Brand, Social & Content Marketing category with their “Me
Tag”/My Experience solution. Portrait
Explorer from Pitney Bowes Software won the Innovation Award for the
Database, Measurement & Attribution category.
On Monday, October 15, at 3:00 pm Ballroom B, Chuck Cordray, president
of Volly
presents It’s Not All About You: the Digital Mailbox
and Marketing’s New Frontier.
On Tuesday, October 16 at 3:15 pm, Ballroom E, Communications
Convergence: Break Through the Clutter and Increase Lifetime Value
features Pitney Bowes customer David Fenske, Vice President of Fenske
Media with Pitney Bowes experts Ramesh Ratan and Mark Smith.
On Tuesday, October 16, Pitney Bowes is proud to sponsor the first ever Personal
Connections ECHO Award. The new category
recognizes companies and marketers that lead the way in customer
communications by using customer insights and marketing to create
personal, long-lasting consumer relationships.
Pitney Bowes has been providing data security and privacy for decades as
they manage customer communications for small, medium and Fortune 100
firms in the financial services, healthcare, public sector and retail
industries. As a trusted vendor, Pitney Bowes solutions meet all SEC,
HIPAA and USPS standards for accuracy, security and privacy.
About Pitney Bowes
Delivering more than 90 years of invention, Pitney Bowes provides business
communications software, mailing
systems and services
that integrate physical and digital communications channels. Long known
for making its customers more productive, Pitney Bowes is increasingly
helping other companies grow their business through advanced customer
communications management. Pitney Bowes is a $5.3 billion company with
29,000 employees worldwide. Pitney Bowes: Every connection is a new
opportunity™. www.pb.com
Source: Pitney Bowes Inc.
Pitney Bowes Inc.
Carol Wallace, 203-351-6974
carol.wallace@pb.com
