B2B Enterprise Customer Care Program Delivers Marketing Metrics
and Revenue for Microsoft with Strategic Customer Communications
LAS VEGAS, Nev.--(BUSINESS WIRE)--Oct. 17, 2012--
Pitney Bowes Inc. (NYSE: PBI) has announced at the DMA 2012 Conference
Las Vegas, Nevada that Microsoft
was named the winner of the 2012
Pitney Bowes Personal Connections ECHO Award. The winning B2B
initiative, developed and executed by Microsoft and its agency partner Wunderman,
was the Enterprise Customer Care program, which delivered superior
marketing metrics and revenue for Microsoft by creating personal
connections with strategic customer communications.
Microsoft’s Enterprise Customer Care program had the goal to use
relationship management best practices to improve customer satisfaction
through targeted, relevant, and synchronized communications while also
enabling field sales and marketing to manage their annuity business. The
three main elements to the winning program were first, to ensure
satisfaction for customer retention; second, to deliver content that
drives a learning relationship where Microsoft is continuously learning
from the customer, evolving program messaging, and reflecting that
intelligence back in the next communications. And, third, proactively
generating and communicating thought leadership to enterprise customers.
“Congratulations to Microsoft for demonstrating the value of personal
connections in customer communications,” said Murray D. Martin,
Chairman, President and CEO of Pitney Bowes, Inc. (NYSE: PBI), sponsor
of the ECHO Award. “As marketing technologies evolve, strategic customer
communications deliver the ability to retain customers, grow business
and consistently delight customers.”
The ECHOs are judged by client-side marketers, agency account directors,
and senior creative professionals. ECHO judges select the biggest and
best ideas, the most creative use of response-based direct marketing
strategies, and the finest executions. Judges assess campaigns based on
strategy, creativity, and results. Each year, more than 1,000 marketers
and agencies enter the competition.
The Direct Marketing Association (DMA) is the world’s largest trade
association dedicated to advancing and protecting responsible
data-driven marketing. Founded in 1917, DMA represents thousands of
companies and nonprofit organizations that use and support data-driven
marketing practices and techniques.
About Pitney Bowes
Delivering more than 90 years of
invention, Pitney Bowes provides business
communications software, mailing
systems and services
that integrate physical and digital communications channels. Long known
for making its customers more productive, Pitney Bowes is increasingly
helping other companies grow their business through advanced customer
communications management. Pitney Bowes is a $5.3 billion company with
29,000 employees worldwide. Pitney Bowes: Every connection is a new
opportunity™. www.pb.com
Source: Pitney Bowes Inc.
Pitney Bowes Inc.
Dawn Zinkewich, 203-254-1300 ext 147
dcabral@cjpcom.com
