Print Management Solutions Deliver Significant Cost Savings While
Enhancing Marketing Effectiveness, Mitigating Risk and Ensuring
Compliance
STAMFORD, Conn.--(BUSINESS WIRE)--Mar. 12, 2013--
Pitney Bowes (NYSE: PBI) today released a white paper, “The
Power of Print Outsourcing,” that provides
insight on how organizations can optimize their marketing communications
through print management outsourcing. Print management outsourcing
includes consulting services that optimize print production and
distribution, coordinate print with communications across all channels,
and leverage print spending to generate significant savings.
“Although there is a dramatic shift to digital communications, print
continues to be a critical part of the marketing mix,” said Patrick
Fogarty, vice president, Marketing Lifecycle Solutions, Pitney Bowes.
“Chief Marketing Officers agree that reaching customers and prospects
effectively requires a flexible multi-channel communications strategy.
There is significant opportunity to better leverage an enterprise’s
print spend to drive more effective communications through supply chain
and distribution optimization and integration across all channels. Print
management outsourcing can save clients up to 30 percent, while
enhancing quality, reducing risk and ensuring compliance.”
The white paper explores why marketers are increasingly turning to
outsourcing solutions for improved print management, the ways in which
print management outsourcing can drive improvements in customer
communications management overall, and the key factors for consideration
in selecting a print outsourcing or, more accurately, a print management
services provider.
To learn more about print management outsourcing services or to download
a complimentary copy of “The Power of Print Outsourcing,”
visit http://www.pb.com/Management-Services/news-and-resources/white-papers.shtml.
Pitney Bowes Management Services designs, implements and operates
innovative communication, document and mail management solutions that
help companies around the world drive business process efficiencies,
increase productivity, reduce costs and improve customer satisfaction.
Pitney Bowes was recently ranked as one of the world's top outsourcing
providers by the International
Association of Outsourcing Professionals® (IAOP®).
About Pitney Bowes
Pitney Bowes provides technology solutions for small,
mid-size and large firms that help them connect with customers to build
loyalty and grow revenue. The company’s solutions for financial
services, insurance,
healthcare,
telecommunications,
legal,
public
sector and retail
organizations are delivered on open platforms to best organize, analyze
and apply both public and proprietary data to two-way customer
communications. Pitney Bowes is the only firm that includes direct mail,
transactional mail, call centers and in-store technologies in its
solution mix along with digital channels such as the Web, email, live
chat and mobile applications. Pitney Bowes has approximately USD$5
billion in annual revenues and 27,000 employees worldwide. Pitney Bowes:
Every connection is a new opportunity™. www.pb.com.
Source: Pitney Bowes
Pitney Bowes Inc.
Barbara Hannan, 203-351-7467
Manager,
External Communications
barbara.hannan@pb.com
