EngageOne Video Doubles Leads to Ultimately Drive Sales
STAMFORD, Conn.--(BUSINESS WIRE)--May 4, 2016--
Pitney Bowes (NYSE:PBI), a global technology company that provides
innovative products to power commerce, today announced that Wintac
Software has achieved record sales growth by using Interactive
Personalized Video to increase web conversion. Since deploying Pitney
Bowes EngageOne Video two years ago, Wintac has reported a 79
percent growth in sales.
Wintac Software is the best-selling business management software for
field services companies, such as HVAC contractors, plumbers, electrical
contractors, cleaners, landscapers and more. As an all-in-one solution,
Wintac helps organizations run every aspect of their business, from
scheduling, dispatching and lead management, to estimating, accounting,
payroll, inventory and more. The company’s robust offering is a key
selling point, however, the vast number of capabilities adds a layer of
complexity to the sales process.
“Previously, we provided a generic product tour on our website,” recalls
Seth Hauben, Chief Marketing Officer, Wintac Software. “It was long and
impersonal, and people would drop off quickly. We realized that if we
could provide a tailored digital experience that talked to prospects in
their own industry-specific language, we could engage visitors in more
meaningful ways, which would ultimately drive an increase in sales.
Pitney Bowes made it possible to deliver a high-impact digital
experience tailored to each person.”
Wintac partnered with Pitney Bowes to deploy EngageOne Video, an
Interactive Personalized Video solution that puts users in control of
their experience. Instead of seeing a cold, impersonal lead generation
form, visitors to the Wintac website are engaged immediately in a
friendly, two-way conversation. The platform captures information about
each visitor, including name, company name, contact information and job
function, as a way to customize the video experience. Visitors can
easily learn more about Wintac functionality, focusing on the benefits
that are most relevant to their industry and individual needs. Viewers
become so engaged that an average prospect watches eight minutes of the
EngageOne Video. In fact, Wintac was recently recognized by PR Daily for
creating the Best
Interactive Video in 2015.
“With Pitney Bowes, we’ve increased our leads by 65 percent since 2013
by deploying EngageOne Video,” Hauben adds. “We were able to achieve
this lead growth by increasing our conversion percentages. Since we
launched EngageOne Video, our web-to-lead conversion percentage
increased by almost 50 percent. Now our focus is on creative new ways to
drive traffic.”
“It’s exciting to work with companies who are ready to grow,” notes
David Schwartz, Vice President of Software Solutions, Pitney Bowes.
“Wintac Software is integrating EngageOne Video directly with their
marketing automation tools to incorporate real-time data feeds. In
addition to increasing leads, the leads they get are now more informed
and better qualified. They’ve been able to nearly double their business
without a large increase in staff.”
To experience the interactive Wintac Software sales demo, visit http://demo.rtcvid.net/intac/
About Pitney Bowes
Pitney Bowes is a global technology company offering innovative products
and solutions that enable commerce in the areas of customer information
management, location intelligence, customer engagement, shipping and
mailing, and global ecommerce. More than 1.5 million clients in
approximately 100 countries around the world rely on products, solutions
and services from Pitney Bowes. For additional information, visit Pitney
Bowes at www.pb.com.
About Wintac
Wintac is the #1 best-selling software for HVAC, Plumbing and other
Field Service companies. For the last 25 years Wintac has been helping
businesses become more efficient, organized and profitable. The Wintac
Software will allow you to run your entire business with one software,
with it you will be able to: Manage your scheduling and dispatching,
track recurring service, provide mobile access for technicians, job cost
transparently, manage your inventory and much, much more. For more
information, visit Wintac at http://www.intacinternational.com/.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160504005526/en/
Source: Pitney Bowes Inc.
Pitney Bowes Inc.
Emily Simmons, 843-467-1071
Manager External
Relations
