Australian retailers and brands will sell across borders with the
Pitney Bowes Borderfree Retail Platform
SYDNEY--(BUSINESS WIRE)--Jul. 28, 2016--
Pitney
Bowes Inc. (NYSE:PBI), a global technology company that provides
innovative products and solutions to power commerce, today announced
that it is expanding its business in Australia to provide global
ecommerce solutions to retailers looking to sell their goods across
international borders. With the Pitney Bowes Borderfree Retail solution,
Australian retailers will reach consumers in 220 countries and
territories.
For nearly 40 years, clients in Australia have turned to Pitney Bowes
for solutions that provide simplicity and remove complexities across the
physical and digital worlds of commerce. Pitney Bowes solutions help
clients identify customers, locate opportunities, enable communications,
power shipping from anywhere to everywhere, and manage payments.
“Australian retailers on the Borderfree Retail platform will be enabled
to offer consumers in other countries a seamless, hyper-local
experience,” said Lila Snyder, Executive Vice President and President,
Pitney Bowes Global Ecommerce. “Australian brands have always been
popular with consumers around the world. Now, retailers can expand
internationally to take advantage of growth opportunities in global
markets, and provide an outstanding customer experience.”
Australian retailers see significant opportunities to sell to consumers
in other markets, but there are challenging complexities to overcome.
For international transactions, retailers must offer easy payment and
shipping options, provide fully landed costs, and manage each order
through customs. Pitney Bowes Global Ecommerce solutions help clients
address these complexities, so Australian retail brands can implement
their international expansion plans with a localized approach for
cross-border shoppers. Pitney Bowes currently offers its global
end-to-end cross-border platform to 285 retailers, and will soon be
launching an international presence for Sydney-based General
Pants Co.
Paula Mitchell, General Manager, Ecommerce General Pants Co, said, “We
are very excited to be able to showcase what makes us so well known in
this market to the globe. Our exclusive product and brand mix that you
can’t get anywhere else in the country will now be one click away from a
whole new audience. With Pitney Bowes technologies, consumers can now
easily cross-border shop the latest trends in Australian and
international fashion with confidence.”
Global cross-border online B2C sales are expected to reach $424 billion
by 2021, according to Forrester data1. Consumers are
exploring more online global retailers as cross-border shopping becomes
easier, faster and more convenient. Cross-border shoppers in the Asia
Pacific region are expected to grow in double digits over the next five
years. With the Australian market positioned relatively near the
emerging Asian market, Australian retailers could benefit with a
cross-border ecommerce approach.
Cross-border shopping – and the Borderfree Retail experience – is not
new to Australian consumers. Australians are the most likely of all
global consumers (at 63%) to purchase products online from retailers
outside their own country2. And, for the 285 US and UK
retailers on the Borderfree solution, Australia ranks as a top market
for product sales. Now, Australian retailers will be able to provide
that same experience to consumers around the world.
The Pitney Bowes Borderfree Retail Solution is an integral part of the Pitney
Bowes Commerce Cloud, a commerce enabler, providing access to
solutions, analytics and APIs across the full commerce continuum.
About Pitney Bowes
Pitney Bowes (NYSE:PBI) is a global technology company offering
innovative products and solutions that enable commerce in the areas of
customer information management, location intelligence, customer
engagement, shipping and mailing, and global ecommerce. More than 1.5
million clients in approximately 100 countries around the world rely on
products, solutions and services from Pitney Bowes. For additional
information, visit Pitney Bowes at www.pb.com.
1 Forrester Research, Inc., Online Cross-Border B2C Sales
Will More Than Double in the Next Five Years, Globally, Michael O’Grady
Forrester Blog post, May 2016.
2 Pitney Bowes Global Online Shopping Survey, 2015.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160727006528/en/
Source: Pitney Bowes Inc.
Pitney Bowes
Kathleen Sweetapple, 61 2 9475 3522
Kathleen.sweetapple@pb.com
or
Carol
Wallace, 203-351-6974
Carol.wallace@pb.com
