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The Tortoise and The Hare? ; Consumers Say That Postal Mail Is Faster to Retrieve And Open Than E-Mail
STAMFORD, Conn.--(BUSINESS WIRE)--June 15, 1999--It's a page out of the legendary fable.
U.S. households with e-mail access said that getting hard copy
mail from their mailbox is faster than getting and opening e-mail on
their computer. This is a major finding of a survey of U.S. consumers
on their preference between mail and e-mail commissioned by Pitney
Bowes Mailing Systems, a division of Pitney Bowes Inc. (NYSE: PBI).
The study found that the majority (55%) of the surveyed
households with e-mail access believed that getting and opening their
regular mail was faster than turning on a computer, connecting to a
modem and opening e-mail in their home. Forty percent (40%) of
respondents thought e-mail was faster, while 5% said there was no
difference between mail and e-mail.
"People like mail because it is quick, easy and convenient," said
Kevin Weiss, Vice President, Marketing, Pitney Bowes Mailing Systems.
"The universality of mail makes it the obvious choice for consumers.
The study also reflected a strong preference for postal mail when
important messages and documents are involved, like letters, bills and
financial statements."
The Pitney Bowes survey was conducted by International
Communications Research (ICR) in March 1999 among 1,013 random, U.S.
households. The study determined that 34% of those surveyed have
access to e-mail at home; the statistics included in this release are
based on that 34%.
Pitney Bowes is a $4.22 billion premier provider of informed mail
and messaging management. For more information about the company,
please visit our web site at: www.pitneybowes.com.
--30--jp/ny* sm CONTACT: Pitney Bowes, Inc. Scott Tangney 212/684-6300 or Jim Berkovich 203/351-7514 KEYWORD: CONNECTICUT INDUSTRY KEYWORD: INTERACTIVE/MULTIMEDIA/INTERNET COMED COMPUTERS/ELECTRONICS